Cookie Policy
Effective Date: 2026-02-03
Last Updated: 2026-02-03
Overview
Cookie Policy
This Cookie Policy explains how PrimoERP uses cookies and similar tracking technologies to recognize you when you visit our website, understand how you use our services, and improve your experience.
We are committed to transparency about our use of cookies and tracking technologies. This policy describes what these technologies are, why we use them, and your rights and options regarding them.
Fundamentals
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone, or other electronic device) when you visit a website. They are widely used to make websites work more efficiently, understand user behavior, and deliver personalized experiences.
Similar to cookies, we also use other tracking technologies including:
- Pixels (or web beacons): Small transparent images placed on web pages that track when they are viewed.
- Local Storage: Browser-based storage that persists data longer than session-based cookies.
- Tracking Tags: Code snippets that communicate with analytics and advertising platforms.
- SDK integrations: Software development kits embedded in applications and services.
Our Implementation
Cookies and Tracking Technologies We Use
PrimoERP uses cookies and similar technologies for several important purposes: to maintain basic website functionality, analyze how visitors use our website, measure campaign effectiveness, and deliver relevant content and advertisements.
The specific tools and technologies we use include:
- Google Analytics 4 (GA4): Analyzes website traffic, user behavior, and engagement metrics.
- Google Tag Manager (GTM): A tag management system that helps load analytics and marketing tags on our website.
- Google Search Console: Diagnostic and performance reporting tool for our presence in Google Search.
- Meta Pixel: Tracks conversions and user behavior for Facebook and Instagram advertising campaigns.
- LinkedIn Insight Tag: Monitors website activity for LinkedIn audience insights and campaign measurement.
Analytics
Analytics Cookies
We use analytics cookies to understand how you interact with our website, including which pages you visit, how long you spend on them, and what actions you take. This helps us improve our website, identify popular content, and understand visitor preferences.
Google Analytics 4 is our primary analytics tool. It may set cookies such as _ga and _ga_* to track your sessions and usage patterns. The data collected helps us measure website performance and user engagement.
- Understand visitor behavior and navigation patterns.
- Identify technical issues and areas for improvement.
- Measure the effectiveness of content and features.
- Aggregate data to improve the overall user experience.
Advertising
Advertising and Measurement Cookies
We use advertising cookies and pixels to measure the effectiveness of our marketing campaigns, track conversions (such as when visitors sign up for a demo or request a quote), and deliver relevant advertisements to you on other platforms.
These technologies allow us to understand which marketing channels are most effective and to show you ads that may be relevant to your interests.
- Meta Pixel tracks website activity and conversions for our Facebook and Instagram ad campaigns.
- LinkedIn Insight Tag measures the return on investment of our LinkedIn advertising efforts.
- Google Analytics and GTM facilitate conversion tracking and event measurement.
- These platforms may also use this data for their own purposes as described in their privacy policies.
Third Parties
Third-Party Cookies and External Tools
Third-party cookies are set by companies other than PrimoERP—typically advertising networks, analytics providers, and social media platforms. These companies may use the information collected through cookies to deliver ads across multiple websites, build profiles about your interests, and measure advertising effectiveness.
When you visit primoerp.com, third parties including Google, Meta (Facebook), and LinkedIn may set cookies or similar tracking technologies on your device. These are governed by their respective privacy policies and cookie policies, which we do not control.
- Google (Analytics 4, GTM, Search Console): May set cookies and tracking identifiers.
- Meta Pixel: Sets cookies like _fbp for conversion and audience tracking.
- LinkedIn: May set cookies such as li_gc, lidc, and bcookie for audience and conversion insights.
- These third parties may combine cookie data with other information they hold about you.
Your Control
Managing Your Cookie Preferences
You have several options to control cookies and tracking technologies:
- Cookie Banner: If available on our website, you can use our cookie consent banner to manage your preferences and opt out of non-essential cookies.
- Browser Settings: Most web browsers allow you to refuse cookies or alert you when cookies are being set. Visit your browser's help menu or settings for instructions on managing cookies.
- Google Analytics Opt-Out: You can prevent Google Analytics from using your data by installing the Google Analytics opt-out browser add-on. More information is available through Google's support documentation.
- Meta Ad Preferences: You can adjust your ad preferences through your Meta account settings to control what types of ads you see.
- LinkedIn Ad Preferences: You can manage your advertising preferences through your LinkedIn account to control how LinkedIn uses your data for ads.
- Industry Opt-Out Tools: Various industry initiatives provide opt-out mechanisms, though these are not universally recognized and may not apply to all cookies.
DNT Signal
Do Not Track (DNT)
Some browsers include a "Do Not Track" (DNT) feature. However, there is no consistent industry standard for how websites should respond to DNT signals, and many major platforms do not currently honor them. PrimoERP does not currently respond to DNT signals, but we recommend using the cookie and tracking preference controls listed above to manage your privacy.
Data Transfer
International Data Transfers
Cookies and tracking data may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws that differ from your home country. By using our website and allowing cookies, you consent to such international transfers of cookie data.
Our third-party providers (Google, Meta, LinkedIn) operate globally and may process your cookie data in multiple jurisdictions.
Storage
Cookie Retention and Lifetime
Cookies have varying lifetimes depending on their purpose. Session cookies are typically deleted when you close your browser, while persistent cookies remain on your device for a specified period.
As examples, analytics cookies may persist for weeks to months, advertising cookies may last for months, and essential functionality cookies may persist for the duration of your session or longer. Exact retention periods vary by cookie and are controlled by the cookie setter.
You can delete cookies from your device at any time through your browser settings.
Updates
Changes to This Cookie Policy
PrimoERP may update this Cookie Policy from time to time to reflect changes in our practices, cookie technologies, or legal requirements. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, if necessary, by other means such as email or prominent notice on our website.
Your continued use of our website following the posting of changes constitutes your acceptance of the updated policy.
Questions?
Contact Us
If you have questions about this Cookie Policy, how we use cookies, or how to manage your cookie preferences, please contact us at:
- Email: [email protected]
- Visit our Privacy Policy for more information about our broader data practices.